White Label Dating
Identity design
Art direction
Web design
Print design
Responsive emails
White Label Dating is a dating site platform owned by Venntro Media Group. It provides the member database, software, payment processing and customer support to enable anyone, from an individual entrepreneur to a large company, to create their own dating site in a few simple steps. A web site was needed to effectively present the proposition to its very different audiences. In addition to this, I have created business cards, event media and other marketing collateral for this brand.
Since my arrival at Venntro Media Group, I've been the lead designer in shaping the visual direction of its web site and various marketing materials. I chose a simple, crisp visual style with modern typography and an emphasis on white space, with subtle use of gradients and other necessary visual cues to indicate interactive elements where required.
