Vantage Land
Identity design
Art direction
Web design
Print design
Vantage Land were a new land agency, who needed an appropriate, professional and distinctive identity, web site and marketing collateral. The market was full of companies whose image was less than professional, so Vantage Land needed a visual language that would help set them apart from these operators.
After exploring several idea, I decided to explore how the use of the letter 'v' could be extended to form striking shapes that would energise any particular design and command the viewer's attention. A nature-inspired palette, together with high-quality photography and elegant, confident typography. The visual language was carried through the web site, business cards, folders, letterheads and the like to present a coherent identity.
