RedPath
Identity design
Art direction
Responsive web design
Print design
RedPath is a media agency that sells advertising space on Global Personals web sites. A site was needed to present the network reach, key sites involved, advert specs and the creative solutions available to potential advertisers.
The site design needed to have a striking, modern feel that was consistent with the identity developed by brand consultancy The Clearing. Utilising bold typography and a striking colour scheme, it helped to position RedPath as a fresh and exciting ad network. Built responsively, it delivered a better experience for mobile and tablet users, as well as those on desktops or laptops.
