Love2Meet is a dating site focusing on both a general and mature audience in the UK. As a brand, the site has an upbeat, friendly vibe that provides a genuine and engaging dating experience. To reinforce this, I chose a clean, minimal look for the basis of the branding. Natural, well-shot photography would help to reinforce the genuine impression sought. The branding was carried through to the dating application itself through a great deal of custom CSS work. The site was built responsively, with particular attention paid to the mobile experience, due to the high proportion of the audience using mobile and tablet devices.